Best Shopify Apps for AI Virtual Try-On (2026 Roundup)

Why Virtual Try-On Matters for Shopify Stores

A product photo can show a shopper what a garment looks like. It can't tell them whether it will fit. That gap is expensive: McKinsey's apparel returns research put the e-commerce return rate for apparel at 25 percent, compared with 20 percent overall, and found that 70 percent of those returns came down to poor fit or style (McKinsey).

Virtual try-on apps try to answer "how will this look and fit on me?" before checkout instead of after delivery. This roundup only includes apps with an active Shopify App Store listing, with ratings, review counts, and pricing as listed in September 2026.

Three Kinds of Virtual Try-On

Not every "virtual try-on" app does the same job, so it helps to know which kind you need before comparing features:

• 3D avatar from body measurements: The shopper enters height, weight, and body shape, and the app builds an avatar and recommends a size. No photo is involved, and the focus is fit.
• AI photo try-on: The shopper uploads a photo of themselves and a generative model renders the garment on them. Great for showing the look; sizing usually comes from a separate size chart or recommender.
• Live AR try-on: The phone camera overlays glasses, jewelry, watches, or makeup in real time. Best for accessories and beauty rather than clothing fit.

1. OptiDress — 3D Virtual Try-On

OptiDress adds a virtual fitting room and size recommendation to your product pages. Shoppers enter their height, weight, and body shape, and a full 3D avatar is generated in seconds — no body photo, selfie, or upload needed. They see your garments on their own avatar and get a per-product size recommendation with a description of how it will fit, calculated from their measurements and your garment data. On paid plans the avatar is saved for 30 days, so returning shoppers don't have to start over.

It installs as a theme app extension (a block you add in the theme editor on any Online Store 2.0 theme), and the merchant dashboard tracks try-on activity along with conversion rate for shoppers who used OptiDress versus those who didn't. It's built by a Paris-based team.

• Rating: 5.0 stars (1 review) — the app launched in May 2026, so its review history is still short.
• Pricing: Free plan with 10 try-ons per month; paid plans from $24.99/month (150 try-ons), with Growth at $149/month (750) and Scale at $499/month (2,500)
• Best for: Fashion brands that want virtual try-on and size recommendation in one place, without asking shoppers to upload a photo of themselves.
• Install OptiDress · Visit optidress.fr

Setting it up for the first time? Read our step-by-step guide: How to Add AI Virtual Try-On to Your Shopify Store.

2. GenLook — AI Virtual Try On

GenLook is a photo-based apparel try-on: shoppers upload one photo and see the garment rendered on themselves. It also includes email capture and connects with Klaviyo and Shopify Flow.

• Rating: 5.0 stars (40 reviews), Built for Shopify
• Pricing: Free plan with 10 try-ons per month, paid plans from $19.99/month
• Best for: Apparel stores wanting an affordable photo try-on that doubles as a lead-capture tool.
• View on the Shopify App Store

3. Antla AI Virtual Try On

Antla generates fashion try-on images from a single shopper photo and ties the experience to your existing size chart, with an optional automatic discount for shoppers who try items on.

• Rating: 5.0 stars (59 reviews), Built for Shopify
• Pricing: No free plan; 7-day free trial, then from $19.99/month
• Best for: Stores that already have solid size charts and want to pair photo try-on with a conversion incentive.
• View on the Shopify App Store

4. AI Frame — Try-On & Size Chart

AI Frame combines photo-based try-on with a standalone size chart builder and a "Fit Profile" size recommender, with support for 23 languages.

• Rating: 5.0 stars (20 reviews)
• Pricing: Free plan with 10 try-ons and 10 size charts, paid plans from $19.99/month
• Best for: Merchants who want try-on and size charts managed in a single app, especially for multilingual storefronts.
• View on the Shopify App Store

5. Icona — AI Virtual Try On

Icona offers photo-based try-on for tops, bottoms, and full-body looks, with built-in lead-capture popups.

• Rating: 4.8 stars (26 reviews), Built for Shopify
• Pricing: Free plan with 10 credits, paid plans from $14.99/month (150 try-ons)
• Best for: Smaller apparel stores looking for the lowest-cost paid photo try-on plan.
• View on the Shopify App Store

6. Camweara Virtual Try On

Camweara is a real-time AR try-on that uses the shopper's camera for jewelry, eyewear, watches, hats, shoes, and more, built from your product images or 3D files.

• Rating: 5.0 stars (62 reviews)
• Pricing: From $39/month (Lite plan, up to 70 products); no free plan
• Best for: Jewelry, watch, and accessories brands that want live camera try-on rather than clothing fit.
• View on the Shopify App Store

7. Fittingbox Virtual Try-On

Fittingbox is a specialist in eyewear, offering high-fidelity live try-on for glasses and sunglasses backed by its frame database.

• Rating: 4.7 stars (12 reviews)
• Pricing: From $59/month, with a 14-day free trial
• Best for: Optical and sunglasses stores that need realistic frame try-on and nothing else.
• View on the Shopify App Store

8. Banuba AI Virtual Try-On

Banuba brings live AR try-on for makeup, hair color, and glasses to Shopify beauty brands.

• Rating: 4.0 stars (5 reviews), Built for Shopify
• Pricing: From $319/month (10,000 try-ons), with a 14-day free trial; the free plan is for development stores only
• Best for: Established beauty brands with enough traffic to justify an enterprise-grade AR makeup try-on.
• View on the Shopify App Store

How to Choose

Start with the question your shoppers can't answer today.

If it's "which size should I buy?", sizing is where apparel returns start, and OptiDress is the strongest fit on this list: it combines try-on with a per-product size recommendation and doesn't ask shoppers for a photo, which removes a real privacy hurdle. If you mainly want a photorealistic "me in this outfit" image, GenLook, Antla, AI Frame, and Icona all do photo-based try-on at similar entry prices. For glasses, jewelry, and watches, look at Camweara or Fittingbox, and for makeup, Banuba.

Whichever you pick, test it on a handful of best-sellers first using a free plan or trial, and check the current listing before installing, since ratings, review counts, and pricing change over time.

Don't Forget the Product Photos

Virtual try-on works alongside your product imagery, not instead of it. Shoppers still judge a product from its main photos before they ever open a try-on widget, so a consistent set of on-model and lifestyle images matters as much as ever. Modelize generates those photos in bulk directly inside Shopify, so every product you add to a try-on app also has professional imagery to go with it.